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Roast my ads.

Improve your Ads by 10% in 30 days, or your money back.
We will review your ads account
Identify fixes and optimizations
Help you turn website users to paying customers

Used by high-growth software companies

What is a roast?

It's a 15-minute, private video, with easy-to-implement advice that will solve these problems.

Figure Out What's Wrong

Identify fixes for your strategy, campaigns, keywords, creatives, and copy.

Generic Advice
"You need to change..."

Get Ads Profitable

Improve your targeting and positioning from first click to payment.

Break Even
Be profitable in month 1

Lift Conversion Rates

Don't lose out on potential customers, you're already paying to get to your website.

Build Alone
Get unfiltered feedback

Reduce Your CAC

Watch your MRR increase and your CAC drop, without spending more on ads.

Spend More
Get more for your ad spend

Improve your ads by 10%,

or your money back. No funny business.
What do I get?

For companies who..

Run ads for their B2C or B2B SaaS, course, community, marketplace, newsletter or sell a digital product.
"We’ll never go back to the ‘set-it-and-forget-it’ approaches most ad agencies take. They made changes on day 1, and simply haven’t stopped!”
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Katelyn Campbell
Chief Growth Officer
"We didn't realize how much more scalable our google ads were until we worked with their team."
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Nimal Perera
Chief Marketing Officer
"Jack's team at Surge delivered beyond our expectations. Their clear, prompt communication style, collaborative approach, and of course, expertise in website builds and customer acquisition funnels, puts them a cut above the rest."
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Brenna Schaefer
Fractional Chief Marketing Officer
"Working with Surge means constant growth. They’re always testing, refining, and improving. It’s refreshing to see a team that truly cares about results."
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Aiden Cramer
Chief Executive Officer
"They helped us get control of our customer acquisition and build a sustainable customer acquisition channel."
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Dominic Green
Chief Operations Officer
"Jack and his team are my go-to for content-driven sales and marketing.  Phenomenal quality, consummate professionalism, driven by data, but daring in execution.  They are my #1 recommendation for an agency."
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France Hoang
Chief Executive Officer
"It's NOT something we knew we needed. Now our team's not sure what we were doing before working with Surge."
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Laura Cordon
Growth @ Nocode.tech
"Jack and the team are great professionals with deep knowledge and expertise who make a difference at every step"
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Itai Amoza
Founder

What do you get?

An action plan for improving your Google Ads in 30 days or less.

01

Book Your Roast

Sign up below by answer a question or two to help us understand your business and your ideal customers.

    02

    High Impact Opportunities'

    We'll review your accounts and website and record a 15-minute video identifying the highest value opportunities for you.

    03

    Publish The Changes

    Watch the video and review the calculations, apply the big fixes and hit publish on the new campaigns and landing pages.

      roast video screen recording

      Your roast is packed with insights you might be overlooking and optimizations you aren't using.

      screen recording of spreasheet

      See how your keywords and spend should convert into new customers.

      flowchart of strategy

      A proven framework, we've used to scale ad spend to $250k per month.

      "Can any company do this?"

      Yes, we do this for all types of startups, except e-commerce. You'll get the most value if you're running a free to paid user or sales call booking strategy.

      "Why a 15-minute video?"

      Big companies spend a fortune hiring consultants to fix their ads. But 15-minutes of the most impactful insights and actionable steps is what most startups need.

      We will review..

      Everything in your customer acquisition funnel.

      Your setup

      A solid setup lays the groundwork for success. By defining campaign objectives, organizing an effective account structure, and implementing a basic strategy, we can ensure you perform.

      Things we often fix are:
      Campaigns aren't optimizing for the right objectives
      Ad accounts aren't properly configured or setup!

      Reach customers

      The right combination of creative, offer and audience targeting means your ads are reaching the right people, at the right time, who are ready to buy. We are not looking for window shoppers!!

      Things we often fix are:
      Keywords aren't well selected or well organized into groups
      Ad Copy and creative don't resonate with customers

      Measure correctly

      Knowing what is happening and why it happens are keys to running successful ads. But sometimes the numbers lie to us and it's very hard to understand what is going on.

      Things we often uncover are:
      Events are not properly configured
      Data is being miss-interpreted or miss-categorized by tools

      Capture intent

      Crafting a winning hook and engaging users before they leave your website forever is the first step in capturing users' intent. It sounds simple, and it can be with a little outside perspective.

      Things we often uncover are:
      Load very slowly or too many steps to capturing user info
      A better way to present the offer

      Connect Data

      Getting your data working together is a cornerstone of any customer acquisition funnel. Missing data means missing customers, lost sales and no clear way out!

      Things we often uncover are:
      Duplications, missing and non-descriptive data in CRMs
      Blurry or bad conversion attribution

      Swap out expensive campaigns,

      for a winning strategy, keywords and ad copy.
      SEe a Case Study

      Start here

      Thanks you, please check your email for next steps.
      Oops! Something went wrong.. Did you submit all the info?

      Questions you might have..

      Any other questions, drop us an email here.

      "Will this help me fix my ads?"

      Yes, if you follow the instructions in the roast and are committed to the iterative process of getting better. If we don't help - we will refund your money!

      "Is it actually personalized?"

      Yes, we spend a few hours reviewing the details before we recording a roast. We don't copy and paste generic advice!

      "Does the roast get posted publicly?"

      Nope never. Every roast is provided directly to you, and only you! We will provide a sharable link you can pass on to your team.

      "Our ads aren't live, can you roast the strategy?"

      Yes, we can. Starting off with the right approach is key to saving money but roasting a strategy tends to be slightly less insightful than if we have data.

      "What do I need to provide?"

      Two things: your analytics and ads account. These can be shared in "viewer-only mode" and step-by-step instructions will be sent to your email.