Increase Student Enrollment & Adoption

We have clients in many niches, but most clients work in no-code, AI, finance, healthcare and even commercial hardware. Most of them are funded startups, and they are evenly split between B2B and B2C. Our best clients have one of the following:

• Raised $2.5M or more in funding
• Found product market fit and already have some sales coming in
• Are spending or planning to spend more than $5k per month on paid growth

We occasionally work with ecommerce companies who are extremely suited to Google Ads, and companies during their go-to-market planning.

In short, very busy. Your first customer will be delivered in your 2rd week of working with us. Here's how each week breaks out:

• Week 1 we onboard: by meeting with your team, researching your customers and strategizing your first campaigns.
• Week 2 we launch: experimental campaigns to find your first customers and understand your customer acquisition funnel.
• Week 3 we refine: your acquisition funnel setup by finalizing your funnel events, analytics dashboards, and server-side attribution setup.
• Week 4 we start designing: your first landing page and vetting out the design, functionality, and copywriting.

By the end of week 5, will have campaigns running, landing pages built and a sustainable stream of customers coming in. For the next few months, we will create many more campaigns and landing pages with each funnel targeting a lower customer acquisition cost than the last.

Here is what makes us standout and genuinely different than most ad agencies:

• We build your landing pages. Most early startups don't have enough time to be A/B testing landing pages, and most ad agencies lose a ton of potential customers because of low conversion rates but "your website is not their job".
  
  We fix this problem and are accountable for the entire customer acquisition funnel.
• We ONLY do Google Ads and because of that we are more competitive than most agencies. Most ad agencies offer doing every marketing channels under the sun, but under-perform because it's challenging to do 7 things at once.
  
  We do one thing very competitively with a high degree of focus.
• We don't have +72 clients and we don't want to. This is important because when you matter to the agency you work with, they do better work for you. And if you're a line item on a big agency's P&L - they only care enough to hire a freelancer and forget that you exist.
  
  Our client base is small, our team is purposely small and we focus on our current clients outcomes - not our own sales.

It varies from client to client. This is because the revenue per customer of our clients' covers a wide range (anywhere from $14.99/month to $25,000/month) so offering a standard % doesn't make any sense. Here's how we go about it:

• We evaluate your marketing and ads and present you an offer. The percentage ranges from a 1% to 50% depending on your customer value, past performance and your risk profile as a client. Once agreed on the %, we will send contracts and we are off!
• We work on a "per-captured-revenue basis" meaning we only take a % of revenue you capture. This aligns us on revenue, and helps us avoid wasting time debating, "is the lead qualified or not?".
• If you're considering "are we on the growth or performance offer?" and you have the budget, it's going to be more cost effective to go with the performance offer. Our growth offer is designed to help startups, who cannot afford our services achieve a revenue-level where they can afford us. That said, the incremental cost per customer with the % included will be higher than if your on the performance offer.

If this doesn't answer your questions book a call with our team, and we will break it down in more detail.

Our offers start at $3500 and both of them include full-service google ads, unique landing pages, a full-stack team, server-side attribution tech, and real-time analytics dashboards. Of course our expertise, team, time and all the setup are included in that but it's simpler to list the things we DO NOT include:

• Ad spend. This should be an oblivious one but it's crystal clear now.
• Sales and automation tools like CRMs, calendar booking software, or Zapier. We may require you to have these.
• Website, hosting and domain costs. We build landing pages in Webflow, if you do not use Webflow, we will require you to have this.

In short, once-and-while approvals and company insights. We will be create the campaigns from end-to-end, so we need to have a strong understanding of your startups' inner workings. That said, the only thing we need you time for is:

• Landing page design approvals such as "I love that", "could we add this", "this sucks", "can you change..."
• Awareness on strategic changes that need to be reflected in your ads and landing pages

We'll be sharing KPI updates weekly, you'll have your own live dashboard if you want to double check the numbers yourself, other we will be in your slack if you need us.